Brand recognition is a big part of how your company connects with customers and generates revenue.

LET’S TALK EXPERIENTIAL: Tony Paske, Head of Brand Operations and Field Mark.

When it comes time to choose an industry to focus on, the options available to students are massively wide-reaching.

Your future ambitions may take you far beyond a marketing department, leading you to believe that it’s unnecessary to learn about marketing.

It’s no secret that millennials run the show when it comes to social media—but how do you engage and connect with them?

Reaching beyond traditional advertising, experiential marketing actively engages consumers to create a memorable experiences.

Advertising an event through experiential marketing campaigns is very effective.

When most people think of marketing, they usually picture an ad for the newest iPhone or laundry detergent.

You’ve probably seen photos of pop-up events at big companies with new, exciting products or quirky themes and wondered what they might be.

Crisp wind in the air, trees speckled with orange, pumpkin spice in every cafe – the signs of fall are here.

Experiential marketing creates a connection with consumers by drawing them into an in-depth experience with a product, brand, or company.

Reaching a range of customers that span a wide variety of age groups and genders can be challenging for financial technology companies

Preparing a booth for a tradeshow involves a lot of work, but the amount of preparation needed for bigger shows like CES, grows considerably

On the crowded floor of a busy grocery store, it can be challenging to make your demonstration and the products you offer stand out.

Mobile marketing tours are a series of events that help you interact with your brand’s target demographic in an experiential manner.

Using a promotions staffing agency can help ensure that your next brand campaign is a success.

Today’s consumer is constantly evolving, growing more knowledgeable (and wary) of the marketing tactics used to reach them.

If you’ve decided to switch from a regular tradeshow booth to an experiential marketing experience, you’ve probably been busy thinking...

It’s easy for a booth to get lost in the noise and bright lights of CES. We’re here to help.

Key insights on experiential marketing from a recent conversation with Expo West speaker & This Bar Saves Lives Co-Founder, Ryan Devlin