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Christian Jurinka serves as the CEO and oversees the business development and strategic vision for the agency. Attack! connects brands with consumers, driving loyalty, purchase and velocity through comprehensive, ROI-focused field marketing services.
Lorene brings 15+ years of experience in project management, client relations, & accounting. As Director of Operations at Attack!, she oversees all of our team members & accounts & has a special knack for making the complex simple for our clients. She’s a passionate SF Giants fan, live music lover, & dedicated animal activist.
Sammy Sumo serves as the Talent Coordinator and oversees the talent recruiting for the agency. By working with top talent, Attack! helps clients get more of their products to target consumers, in ways that drive loyalty, lift and social sharing
Amanda has worked in Experiential for the last 10+ years. At Attack!, she oversees national accounts and client services. Her attention to detail, personalized approach, and analytical skills, complemented by her degrees in Journalism, Public Relations, and Law, have been crucial in driving success for clients and Attack!
People often ask about the sumo wrestler in the Attack! Marketing logo. While our founder’s connection to Japan runs deep, the logo itself is about something more fundamental to who we are as a marketing agency.
In Japan, sumo wrestlers are more than athletes, they’re icons. When they’re out in public wearing traditional yukata and their signature top knots, they naturally draw crowds and attention.
They don’t chase the spotlight, it follows them. That’s the essence of great marketing: attracting interest rather than chasing it.At Attack!, we believe in marketing that pulls, not pushes. That earns attention rather than demands it. The sumo is our symbol of presence, magnetism, and influence in the field. It’s a reminder that when done right, marketing moves people without needing to shout.
Product marketing that moves people...
"Attack! has been a great partner to Humm. Their attention to our brand and the performance of each and every demo has helped to make our demos more and more successful. Attack! has helped us find solutions to scaling our field activations. The team is collaborative, solution-focused and performance driven. I am very happy to have them as a national demo & event staffing partner."
Humm Kombucha
Field Marketing Manager
Tim Stanton
"Attack!'s loyal talent network and strong management team allowed us to quickly and effectively scale across dozens of markets seemingly overnight. But they didn't stop there. Ongoing collaboration between their management and local teams meant high reliability (ambassadors show up!), and locally-nuanced activation of an otherwise national campaign."
LIME
Head Of Field Marketing
Tony Paske
"The team at Attack! provides incredible support for our programs, bringing amazing organization, people and flexibility for our programs. I am extremely impressed with Attack! and how they strive for the best for us!"
FreemanXP
BDM
Courtney Case
"Attack! has been a valued partner to Lyft in providing contingent workforces and event staff nationally. In addition to excellent staff, the tech platform developed by Attack! has enabled Lyft to more easily and effectively book, manage and pay our field teams across all of our regions. We appreciate and value the ongoing partnership we have with Attack!"
Lyft
Senior Manager
Product marketing that moves people...
"Attack! has been a great partner to Humm. Their attention to our brand and the performance of each and every demo has helped to make our demos more and more successful. Attack! has helped us find solutions to scaling our field activations. The team is collaborative, solution-focused and performance driven. I am very happy to have them as a national demo & event staffing partner."
Humm Kombucha
Field Marketing Manager
Tim Stanton
“Attack!’s strategy to optimize retail is above and beyond that of our national activation agency. You provide data that is actionable and helps us move our business forward and drive sales.”
RYAN WEIDMANN
National Trade Marketing Manager
Pernod Ricard
"We partnered with the team at Attack! for a 9-month experiential marketing tour. Their ability to take over the management of the existing tour, gave us great confidence throughout the entirety of the tour. They managed all aspects of the tour from routing and logistics to staffing and analytics. Attack! remained flexible with our team and the ever-changing demands of the tour."
CARVANA
Brand Manager
Allison Andrews
"The Attack! team is amazing! Together, we have built street team sampling programs and executed national retail demo programs. Their team is top notch with incredible attention to detail and a passion for sampling!"
HARMLESS HARVEST
Head of Field Marketing
Sara Nasca
"Attack has been the nimble boots on the ground Cruise needs to educate and activate riders where they're already at. With such a flexible team, we're able to think of in-person channels similar to paid media, ramping up and down dynamically depending on our need."
Cruise
Brand Activations
Max Eunice
"AC Transit has worked with Attack! for many years now. They have been an excellent partner for us. Our riders/consumers need to be informed of new bus lines, route changes, closures, holiday schedules, etc. Attack! and their team of highly-skilled, experienced field teams are the perfect partner. Their brand ambassadors and field managers are a logical extension of our PR and Marketing efforts. We are so glad we have found them, and our constituents are too!
Attack! has also been able to provide logistical solutions to help make the coordination and planning worry-free for us since we have a small staff."
AC Transit
Senior Marketing
Brittany Dobbs
"Attack! Marketing quickly filled long-vacant demo positions across our hardest-to-staff Restaurant Depot locations—placing high-quality brand ambassadors within just two weeks. Their team adapted seamlessly to our systems, improved our internal processes, and has since become one of only two exclusive national demo partners we trust."
Restaurant Depot
Director of Marketing
Daniel Custer
"Attack! Marketing has been a game-changer for our retail demo strategy. They’ve activated nearly 2,000 demos for us across Whole Foods and Sprouts, bringing strategic insight and flawless execution every step of the way. Their reporting, accountability, and proactive approach have helped us optimize performance and strengthen our brand’s connection with shoppers."
Simpli
Director of Retail Sales
Bill Gwynn
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