WHOLE FOOD MARKET DEMO POLICY UPDATE

Whole Foods, the vanguard of the organic movement, courted the high-income, food-conscious consumer and grew dramatically, only to see profits shrink as other conventional grocers widened their organic offerings. 

CEO John Mackey said in 2017, that the company is “doubling down” on its most loyal customers, continuing to lower prices, and taking other steps to improve profitability and efficiency.  “What has become clear is that we don’t want to compete in a ‘race to the bottom’ as consumers have ever increasing choices for how much and where they shop,” Mackey said...