EVENT MARKETING HOLIDAY RETAIL PAPER
HOLIDAYS & CONSUMER ELECTRONICS
Highly competitive, the consumer electronics market at the beginning of this year was predicted to hit a record-breaking $351 billion in retail revenues, indicating a 3.9% increase from the previous year. Not surprising, considering the evolution and infiltration of smart devices and Artificial Intelligence (Alexa, play the morning news) into our daily lives.
Mobility, digitalization, the Internet of Things (IoT), the rise of VR, and increasing connectivity are just a few of the emerging technology trends significant to this industry’s growth, with the top 5 revenue categories for this year being smartphones, laptops, televisions, automotive electronics, and tablets. With the holidays—specifically Black Friday and Cyber Monday—just around the corner, technology retailers are eager to get their share of the pie...