Event Activation Case Studies
Give each of Lyfts over 100 local markets the ability to request and staff their local events via a central booking tool.
Shift from an internal 1099 model to a 3rd party W2 staffing model, while still giving Local Markets full authority to independently
staff their events.
Provide local markets access to new talent via an internal, Attack! delivered talent marketplace.
The Success Just Keeps On Going
"Attack! has been a great partner to Humm. Their attention to our brand and the performance of each and every demo has helped to make our demos more and more successful. Attack! has helped us find solutions to scaling our field activations. The team is collaborative, solution-focused and performance driven. I am very happy to have them as a national demo & event staffing partner."
"Attack!'s loyal talent network and strong management team allowed us to quickly and effectively scale across dozens of markets seemingly overnight. But they didn't stop there. Ongoing collaboration between their management and local teams meant high reliability (ambassadors show up!),
and locally-nuanced activation of an otherwise national campaign."
Field Marketing Director
"The Attack! team is amazing! Together, we have built street team sampling programs and executed national retail demo programs. Their team is top notch with incredible attention to detail and a passion for sampling!
With Attack!, we have been able to distribute over 1M samples/year, and generate YOY 20%+ growth at retail."
"Attack! has been a valued partner to Lyft in providing contingent workforces and event staff nationally. In addition to excellent staff, the tech platform developed by Attack! has enabled Lyft to more easily and effectively book, manage and pay our field teams across all of our regions. We appreciate and value the ongoing partnership we have with Attack!"