Retail demos throughout the US in Whole Foods, King Soopers, Krogers, and other retailers.
+2000
Demos executed, across over 400+ Whole Foods locations.
THE CHALLENGE
Seeking a demo/experiential agency that could activate nationally.
Needing to have superior reporting capabilities in order to gain data quickly for continual optimization.
Needing to increase sales consistently, nationally.
SOLUTION & HIGHLIGHTS
Developed custom reporting portal providing real-time access to data via region, store, day of the week, etc.
Optimized activations to increase store sales.
About Smarty Pants
Attack! was the field marketing AOR for SmartyPants for the 4 years leading up to their joining the Unilever family. Partnering with the brand Attack! provided retail demo services across all major retailers in the US & Canada, resulting in a greater than 23% increase in same store sales.
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