Alcoholic Beverage Marketing

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Fully Certified Field Teams

Requirements vary from state to state on what certifications or licenses are needed for sampling alcohol. Attack! field teams and brand ambassadors are fully certified and licensed. Whether it be ServSafe, TIPS, or other more localized requirements, we advise our clients on what is needed.
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Sales-Oriented.
Data-driven.

Success starts with alignment.We work with our clients from day one to define what success truly looks like. Once goals are clear, we track performance with real-time reporting tools and dashboards. Our team uses these insights to fine-tune programs in the field, so every activation gets smarter, sharper, and more effective.
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Logistical Experts

Alcohol sampling demands precision.
‍With ever-changing regulations and venue-specific requirements, we handle the complexity so you can focus on the brand experience. From certified staff to age verification, we ensure compliance without compromising energy. Whether it's on-premise tastings, off-premise demos, or festival activations, our programs are built to convert curious sippers into loyal fans.
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We Provide

Attack! alcoholic beverage marketing programs combine our on and off-premise industry expertise with in-house marketing research, distributor data analysis, and business intelligence tools to measure and improve your campaigns. We’re laser-focused on creating customized, effective, and memorable experiential signature events; managed bar nights; and retail sampling with your goals in mind. Additionally, our passion for ongoing program measurement and optimization through dashboard analysis and data integration drives your brand growth and maximizes marketing spends.

Alcoholic Beverage Capabilities

Experiential Concepts

Innovative liquid-to-lips consumer experiences in all trade channels

On-Premise Activations

Staff education, bartender loyalty, and consumer engagements

Specialty Staffing

Identifying staff criteria to create the ideal brand ambassador

Off-Premise Sampling

Targeted tastings that drive conversions and velocity

New Market Entry

Product launch marketing developed in collaboration with our clients

Alcoholic Beverage Capabilities

Alcohol Tastings
Product Launch
Managed Bar Nights
Signature Events
Retail Sampling
National Tasting Tours
Millennial Driven Experiences
Data Analysis
Non-Premise Events
Premium Production & Fulfillment

Alcoholic Beverage Success Stories

Technology we use to maximize events

Attack! Marketing uses a variety of technologies to maximize events, including:

Activation Summary
Conversion & KPIs
Consumer Insights

A lot can happen during a single activation. We break through the data clutter to give you a clean aggregate view of only what’s important to you.

Measure event conversion rates from interaction to trial to purchase. Track as you go through redemption, downloads, or self, reported data all working towards your program goals.

The consumer narrative often gives us insight into what field data cannot. Attack! represents the voice of the consumer through feedback, recommendations, and comment tables on your reporting site.

Our happy experiental brands

Don't take​ our word for it

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