Beverage & Alcohol Marketing
FACT: 74% of consumers that engage with a brand in a live experience say they are more likely to buy the products being promoted.
FACT: Properly structured incentive programs can increase employee performance by as much as 44%.
WE PROVIDE
Attack! alcohol and beverage marketing programs combine our on and off-premise industry expertise with in-house marketing research, distributor data analysis, and business intelligence tools to measure and improve your campaigns. We’re laser-focused on creating customized, effective, and memorable experiential signature events; managed bar nights; and retail sampling with your goals in mind. Additionally, our passion for ongoing program measurement and optimization through dashboard analysis and data integration drives your brand growth and maximizes marketing spends.
Alcohol &
Beverage Capabilities
Experiential Concepts
Innovative liquid to lips consumer experiences in all trade channels
On-Premise Activations
Staff education, bartender loyalty, and consumer engagements
Off-Premise Sampling
Targeted tastings that drive conversions
and velocity
New Market Entry
Product launch marketing developed in collaboration with our clients
Specialty
Staffing
Identifying staff criteria to create the ideal brand ambassador
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Alcohol
Tastings
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National Tasting Tours
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Product
Launch
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Millennial Driven Experiences
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Managed Bar Nights
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Data
Analysis
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Signature Events
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Non-Premise Events
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Retail
Sampling
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Premium Production & Fulfillment
Alcohol & Beverage
Success Stories
Activation Summary
A lot can happen during a single activation. We break through the data clutter to give you a clean aggregate view of only what’s important to you.
Conversion & KPIs
Measure event conversion rates from interaction to trial to purchase. Track as you go through redemption, downloads, or self, reported data all working towards your program goals.
