National Alcohol Off-Premise Demo Program

Contact Sales

69,254

Quality Engagements

+2000

Activated in-store,retail demos throughout the US

8000

Total Hours

THE CHALLENGE

​
  • Generate awareness around
    Beefeater Gin and its awards
  • Drive in-store sales of Beefeater and Beefeater 24

‍

SOLUTIONS & HIGHLIGHTS

  • Organized over 2000 sampling events in 16 markets nationally
  • Partnered with Fever-Tree Tonic to offer samples of Beefeater with a popular pairing
  • Engaged with consumers about the brand’s history and recent awards
  • 128 Brand Ambassadors for a total of 6 months
  • Generated a 19.5% increase in sales
  • On average, more than 4 bottle sold per hour for each activation, resulting in 26,686 bottles sold.

‍

Attack! Beefeater

Check out other Success Stories

Let’s speak to our team

Chat with our team to get expert insights into your unique challenges
Contact Sales