Equity partnerships for
high-potential CPG brands

Explore Partnership Fit

Aligned incentives. long-term thinking. real support.

Some brands don’t need another vendor — they need a partner who is willing to roll up their sleeves and build alongside them.
In certain cases, we structure a relationship where we contribute meaningful services in exchange for equity, helping the brand accelerate growth while keeping cash available for inventory, hiring, distribution, and operations.
This approach is rooted in alignment. When we participate in the upside, we’re not just working on deliverables — we’re working toward shared outcomes.

Services that directly drive growth

We exceeded our goals at every turn

Growth Strategy

  • Positioning, GTM, and market expansion planning
  • Retail growth strategy + velocity support
  • Sampling strategy designed for conversion and repeat
  • Smart prioritization so the team stays focused on what matters most

Field Execution

  • Experiential campaigns and ambassador programs
  • In-store demos and performance-enabled sampling
  • Event and retail activation support
  • Brand representation that protects quality and consistency in-market

Operational & Performance Systems

  • KPI frameworks and reporting systems
  • Field team training and execution playbooks
  • Program optimization over time
  • Building repeatable systems that can scale with distribution

We focus on work that drives measurable movement - trial, awareness, velocity, & retention — and we stay grounded in what will actually influence purchase behavior.

Founders building something real

Equity partnerships tend to be a strong fit for brands that:
  • Have a strong product and early traction
  • Are retail-active or retail-ready
  • Have clear founder leadership and execution speed
  • Want a partner focused on long-term brand value
  • Are scaling into new markets and need field leverage
This model is not designed for brands seeking free services or short-term support. It’s built for brands with clear upside, solid fundamentals, and the ambition to build something enduring. The strongest partnerships happen when both sides are aligned on growth, discipline, and long-term outcomes.

Flexible structures based on stage & need

Equity partnerships can be structured in different ways depending on the brand’s stage and goals, including:
  • Service-for-equity agreements
  • Hybrid models (reduced fees + equity)
  • Have clear founder leadership and execution speed
  • Project-based equity milestones
  • Long-term advisory + execution partnerships
We aim to keep terms clear, fair, and aligned — with expectations defined upfront. That includes what support looks like, what outcomes we’re targeting, and how decisions will be made along the way.

Interested in an equity partnership?

If you’re building a high-potential CPG brand and want to explore whether an equity partnership makes sense, we’re open to a conversation.
Get Started

Frequently Asked Questions

"Got questions? We’ve got answers – dive into our FAQs for quick insights and support!"
Do you invest cash?

Sometimes, but typically our involvement is service-based with equity alignment. Each opportunity is evaluated independently.

What stage do you typically partner with?

Usually early growth through expansion stage — once product-market fit is clear and the brand is ready to scale.
Additionally, we often look into our database to see if we can fulfill a client’s request. It’s one of our research tools to gain new clients and to expand the types of promos we have. Calling models, dancers, CDL drivers, make-up artists and more!!

Do you offer this to every brand you work with?

No — this is reserved for select opportunities only.

What types of brands are a fit?

Most commonly food, beverage, wellness, and lifestyle CPG with strong retail potential.

How do we start the conversation?

Start with a quick intro and a snapshot of your goals, current distribution, and where you want to go next. If there’s alignment, we’ll take the next step.