FuNCTIONAL BEVERAGE MARKETING

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Experienced Beverage Industry Field Marketing Teams

With 20+ years of experience activating top beverage brands like Poppi, Red Bull, and Boxed Water, Attack! delivers your product straight to the people, whether through mobile tours, street teams, or in-store demos. We don’t just execute; we guide you on what works best to drive real results.
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Sales-Oriented.
Data-driven.

From day one, we work with our clients to define what success truly looks like. Together, we pinpoint the exact KPIs that matter most and track them in real time with our custom reporting tools. By analyzing performance every step of the way, we adapt and optimize programs to ensure maximum impact.
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Logistical Experts

Beverage sampling is its own type of beast.  Logistics is imperative.  Dry storage, cold storage, perishable or shelf-stable.  Depending on the requirements, we build our field marketing programs to be agile, intuitive and aligned with our client’s needs.  We source everything from trikes to barrel coolers, refrigerated trucks to mobile taps and backpack coolers.  There is no one size fits all, but we have seen it all.
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We Provide

Attack! beverage marketing programs combine our on and off-premise industry expertise with in-house marketing research, distributor data analysis, and business intelligence tools to measure and improve your campaigns. We’re laser-focused on creating customized, effective, and memorable experiential signature events; managed bar nights; and retail sampling with your goals in mind. Additionally, our passion for ongoing program measurement and optimization through dashboard analysis and data integration drives your brand growth and maximizes marketing spends.

Functional Beverage Capabilities

Experiential Concepts

Innovative liquid-to-lips consumer experiences in all trade channels

On-Premise Activations

Staff education, bartender loyalty, and consumer engagements

Off-Premise Sampling

Targeted tastings that drive conversions and velocity

New Market Entry

Product launch marketing developed in collaboration with our clients

Specialty Staffing

Identifying staff criteria to create the ideal brand ambassador

Functional Beverage Capabilities

Beverage Tasting
Product Launch
Branded Merch
Signature Events
Retail Sampling
National Tasting Tours
Gen Z + Millenial Driven Experiences
Data Analysis
Non-Premise Events
Premium Production & Fulfillment

Functional Beverage Success Stories

Technology we use to maximize events

Attack! Marketing uses a variety of technologies to maximize events, including:

Activation Summary
Conversion & KPIs
Consumer Insights

A lot can happen during a single activation. We break through the data clutter to give you a clean aggregate view of only what’s important to you.

Measure event conversion rates from interaction to trial to purchase. Track as you go through redemption, downloads, or self, reported data all working towards your program goals.

The consumer narrative often gives us insight into what field data cannot. Attack! represents the voice of the consumer through feedback, recommendations, and comment tables on your reporting site.

Our happy experiental brands

Don't take​ our word for it

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