Organized the distribution of over 150,000 premium giveaways that included key chains, leis, temporary tattoos, and sun block
THE CHALLENGE
Generate Brand awareness around Landshark’s American Lager
SOLUTION & HIGHLIGHTS
Executed a 27 week activation.
Targeted popular hotels & casino pools.
Acquired partnerships with appropriate hotels & casinos in the Las Vegas area.
Staffed every poolside with 5 emcees & promotional models to distribute and field any questions about the product.
Attack! LandShark
Introduced in 2007, Landshark Lager was created as a tropical island style lager through the collaboration between Margaritaville Brewing Co. and Jimmy Buffett's Margaritaville. Land Shark Lager was inspired by the songs and writings of Jimmy Buffett.
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