Nesquik Case Study | Attack! Marketing

20%

Resulted in 20% increase in Marketshare. Expanded to 10 additional markets over 5 years

Added

Added Los Angeles, Miami, New York & more

Team

Entire team was bought out and brought internally within Nestle organization

Challenge

Reintroduced the Nesquik brand and its milk products to adult consumers in SF Bay Area.
Showed the impact of experiential marketing against all other marketing/media options by using ideas like street teams and offering event staffing jobs.
Helped the brand develop a viral presence by using brand awareness techniques.

Highlights

Yearlong campaign with hundreds of Nesquik sampling events executing simultaneously across SF Bay Area.
Utilized the Nesquik bunny, and a branded vehicle, in conjunction with a 6-day/wk city team for a 1-year long ‘test’.
Interactive games, competitions, sweepstakes events to drive social shares and consumer engagement.
Strategic large-scale guerrilla PR stunts including a paparazzi flash mob during Oscar season.

About Nesquik

Nesquik is a brand of food products made by Swiss company Nestlé. In 1948, Nestlé launched a drink mix for chocolate-flavored milk called Nestlé Quik in the United States; this was released in Europe during the 1950s as Nesquik. Since 1999, the brand has been known as Nesquik worldwide. Today, the Nesquik name appears on a wide range of products, including breakfast cereals, powdered mixes for flavored milk, syrups, ready-to-drink products, candy bars, fondue fountains, hot chocolate mix, and more.

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Product Sampling, Event Activation, Retail & Consumer Packaged Goods

20%

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