THE RISE OF
EXPERIENTIAL MARKETING

We’ve crossed over from merely connecting on an intellectual and transactional level to creating sustainable relationships that are built on trust, authenticity, and personal experiences. Experiential marketing taps into the Human Element – presenting brands as people – and turning the consumer-brand relationship into a deeper consumer-person relationship.

 

It’s an instinctive connection that goes well past product samples or live events. While experiential marketing campaigns do tend to revolve around events, the focus here is really on the interactions between the brand and the consumer...