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What Does “Experiential” Really Mean in Marketing?

From vending machines that turn you into James Bond to giant dragon skulls that block your path on the beach, experiential marketing has become increasingly popular and common. However, most people still might not fully understand what “experiential marketing” means.

A recent article by Creative Guerrilla Marketing breaks down the term clearly and provides examples that will help you wrap your mind around what exactly “experiential” means in marketing. In the end, there are many types of marketing, but they all share the focus of driving revenue or increasing awareness.



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