Maximize trial opportunities within a condensed 4-week holiday season by strategically scheduling in-store demos, high-traffic sampling events, and targeted product placements to capture attention at peak buying moments.
Convert impulse interest into confirmed purchases through compelling point-of-sale displays, limited-time offers, and memorable brand interactions that encourage shoppers to buy on the spot.
Create a standout brand presence in an overcrowded seasonal category with visually striking activations, unique flavor storytelling, and experiential touchpoints that set the product apart from traditional holiday offerings.
Highlights
Concepted, manufactured, planned and managed an Atlanta-based holiday takeover
Strategy, fabrication, fulfillment, scheduling, staffing and insights provided by Attack!
Southern Comfort Egg Nog blends rich, creamy dairy with the signature Southern Comfort flavor, creating a festive non-alcoholic beverage that evokes the warmth and joy of the holiday season. Available only during the winter months, it has become a cherished tradition for many households. Its limited-time availability builds anticipation each year, driving strong seasonal demand and loyal repeat purchases. As a beloved brand extension, it captures the essence of holiday indulgence while remaining family-friendly and versatile for a variety of festive occasions.
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