Audible Experiential Activation Case Study

Concepted

Developed and launched a QR-code-based membership campaign with daily incentives to drive new signups.

Managed

Oversaw all logistics, staffing, fulfillment, and on-the-ground execution across 5 major U.S. markets.

About Audible

Audible, an Amazon company, is the global leader in spoken-word entertainment and audiobooks. With a vast and ever-growing library that spans best-selling audiobooks, exclusive podcasts, guided wellness programs, theatrical performances, and educational content, Audible serves millions of listeners around the world. The platform empowers users to engage with storytelling in a uniquely immersive and accessible way, available anytime, anywhere.

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Challenge

Provide Audible an avenue centered on street-level engagement that directly drives new customer acquisition nationally.
Give Audible a field marketing partner experienced in market penetration, account acquisition, logistics, scheduling and driving authentic consumer engagement.
Drive targeted trial, purchase and brand awareness of Audible in New York City and beyond through engaging consumer interactions
Exhibit in the most authentic, live way how much more awesome people’s commute/travel/lives can be with Audible!
Be SCALABLE & REPEATABLE.

Highlights

Attack! concepted, designed, built and activated a QR Code enabled membership drive
Unique QR Code/URLs -enabled daily incentive for street team conversions
Managed all scouting, scheduling, staffing, fulfillment and logistical support

DURATION: 4 MTHS/MARKET

Markets: NYC, LA, CHI, WAS, SEA

IMPACT: 3x CPA to LTV conversion rate

Beat digital ad programs in effectiveness

Taking Audible to the Streets for Record Breaking Customer Acquisition

Concepted

Managed

About Audible

Challenge

Highlights

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