We define market entry strategy and product engagement programs

We know who your consumers are and where to find them. More importantly, we know how to drive their interest and awareness to your product. Attack! is a proven leader in product engagement and go-to-market experiential marketing, with deep root focus in new technology, alcohol, and consumer packaged goods. We understand that marketing a new product successfully means understanding where true demand generation lies so we develop concepts and programs that are grounded in insight, while gut checking industry principles and trends – all crafted to achieve the specific product launch goals of our clients.

  • Product Engagement – drive brand awareness through custom engagement and experiential programs
  • New Product Launch – developed in collaboration with our clients based on industry best practices and current trends
  • Actionable Analysis – conversion metrics, inventory & distribution, consumer data (personal and sentiment), app downloads and all event content
  • Mobile App Adoption – top-down, insights driven approach to identifying best addressable markets and highest saturation of early adopters
  • Demand Generationfocused, targeted marketing programs to drive awareness and interest to your product

We Provide:

  • Product Marketing
  • New Technology Products
  • New Food Products
  • Launch Marketing
  • Market Entry Strategies
  • Product Launch Strategy
  • New Product Marketing
  • Start Up Marketing
  • App Downloads
  • Product Launch Events

Why Attack?

  • Experience Counts

    • 15 years of growth and client success
    • 100,000+ Events executed to-date
    • 85,000+ Active field reps and partners across the US & Canada
  • We’re recognized

    • Inc 5000 Fastest Growing Companies
    • Chief Marketer’s Promo Top Shops
    • Stevie Award’s Marketing Department of The Year
  • We think differently

    • Industry’s best customer service.  24/7 Customer Service
    • Custom match account teams/partners/field staff to brand on every program
    • Results-driven and relationship-oriented every step of the way
  • We’re Better

    • Custom PaaS program dashboards track real time performance metrics
    • Live geo-targetted data feed for staff check-in, check-out
    • Interactive, online training portals with videos, conferencing and quiz-based certification

How We Use Tech In Events

Activation Summary

A lot can happen during a single activation. We break through the data clutter to give you a clean aggregate view of only what’s important to you.

Conversions & KPIs

We take what matters most to you and enhance your data with a visual landing page that showcases only the most important metrics. Customize-able to measuring conversion on self-reported sales or linking directly to redemptions and downloads, we give you a visual on how we’re working towards your program goals.

Consumer Insights

The consumer narrative oftentimes gives us insight into what field data cannot. Attack! represents the voice of the consumer through feedback, recommendations and comment tables on your reporting site.

Field Activation Optimization

Attack! takes the guess work out of scheduling your activations. High traffic doesn’t always yield high trial. By monitoring activation days of the week and times, we optimize impressions, interactions, trials, and conversions. Field Activation Optimization = Continual Improvement!

Inventory Control & Merchandising

Recaps capture inventory pre and post activation and alert your team when inventory is low. Successful merchandising programs are driven by recaps that display real time info through charts and graphs on store visits, fulfillment, and identify bottlenecks that help us adapt quickly

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