74% of consumers that engage with a brand in a live
experience say they are more likely to buy the products being promoted.
When executed correctly retail demo programs work. The key to In-Store success comes down to three areas that Attack! has built its reputation on Quality of Staff, Incentives to Perform and Measurement and Results



Effective product sampling programs increase trial and speed up the sales cycle between a brand and consumer.  Not just that, but it is a live interaction that significantly increases the loyalty a person has towards a brand  The key to Product Sampling success comes down to three areas that Attack! has built its reputation on: Quality of Staff, Incentives to Perform and Measurement & Results.

Product Sampling



110,000+ Screened and Active Product Specialists across the U.S/Canada


Program Strategy, Development, Execution and Reporting


Experienced In-House Field Workforce Management Teams


Product Specialists, In-Store Demo Reps Brand Ambassadors,
Street Teams


Inventory Tracking, Fulfillment and
Collateral Services


Field Reporting

Attack! has been a great partner to Humm. Their attention to our brand and the performance of each and every demo has helped to make our demos more and more successful. Attack! has helped us find solutions to scaling our field activations. The team is collaborative, solution-focused and performance driven. I am very happy to have them as a national demo & event staffing partner.
Tim Stanton
Field Marketing Manager, Humm

Instant Reporting

Every Attack! Field Rep is equipped with a mobile-friendly event recap app.  Reporting and results are submitted on-site in real time giving you an immediate snapshot of talent performance and event return.

Technology We Use To Maximize Events

Staff GPS Check-In

Linked directly to “permission-based” location services apps on a staffer’s mobile device giving you full transparency of when and where they arrive on site.  Developed for client & account team visibility and field talent accountability.

Product Sampling

Success Stories

Activation Calendars

Full visibility calendar and event details layout of when and where your field teams are activating; including a full suite of KPI and expected performance metrics.

Conversion & KPIs

Measure event conversion rates from interaction to trial to purchase. Track as you go through redemption, downloads, or self, reported data all working towards your program goals.

Don't Take​

Our Word For It