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beefeater, business promotion, ambassador company, marketing events, event staffing, event marketing, ambassador staffing, event marketing, mobile marketing tours, event marketing agency, National Alcohol Off-Premise Demo Program

National Alcohol Off-Premise Demo Program

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+2000

8000

Activated in-store, retail demos throughout the US

Total

Hours

69,254

Quality

Engagements

Attack! Beefeater

THE CHALLENGE

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  • Generate awareness around 
    Beefeater Gin and its awards

  • Drive in-store sales of Beefeater and Beefeater 24

SOLUTIONS & HIGHLIGHTS

 

  • Organized over 2000 sampling events in 16 markets nationally

  • Partnered with Fever-Tree Tonic to offer samples of Beefeater with a popular pairing

  • Engaged with consumers about the brand’s history and recent awards

  • 128 Brand Ambassadors for a total of 6 months

  • Generated a 19.5% increase in sales

  • On average, more than 4 bottle sold per hour for each activation, resulting in 26,686 bottles sold.

The Success

Just Keeps Going

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