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National Alcohol Off-Premise Demo Program
Attack! Beefeater
THE CHALLENGE
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Generate awareness around
Beefeater Gin and its awards -
Drive in-store sales of Beefeater and Beefeater 24
SOLUTIONS & HIGHLIGHTS
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Organized over 2000 sampling events in 16 markets nationally
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Partnered with Fever-Tree Tonic to offer samples of Beefeater with a popular pairing
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Engaged with consumers about the brand’s history and recent awards
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128 Brand Ambassadors for a total of 6 months
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Generated a 19.5% increase in sales
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On average, more than 4 bottle sold per hour for each activation, resulting in 26,686 bottles sold.
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