National Alcohol Off-Premise Demo Program

+2000

8000

Total

Hours

69,254

Quality

Engagements

Attack! Beefeater

THE CHALLENGE

  • Generate awareness around 
    Beefeater Gin and its awards

  • Drive in-store sales of Beefeater and Beefeater 24

 

SOLUTIONS & HIGHLIGHTS

 
  • Organized over 2000 sampling events in 16 markets nationally

  • Partnered with Fever-Tree Tonic to offer samples of Beefeater with a popular pairing

  • Engaged with consumers about the brand’s history and recent awards

  • 128 Brand Ambassadors for a total of 6 months

  • Generated a 19.5% increase in sales

  • On average, more than 4 bottle sold per hour for each activation, resulting in 26,686 bottles sold.

 

The Success

Just Keeps Going