National In-Store Retail Demo Partner
Boxed Water's provided direct to consumers
Incentive program boosted sales across the board
Attack! Boxed Water
Provide national in-store & event sampling for the brand as it rapidly expanded across the country.
Work with sales so they had a one-stop shop for making field marketing requests, both for field marketing events as well as retail sampling.
Highlight why Boxed Water is Better (sustainability).
SOLUTIONS & HIGHLIGHTS
Created a single-entry event & demo request system for Boxed Water sales & marketing team members to request event/demo support nationally.
Created a national infrastructure of Field Market Managers, Event & Demo Specialists highly trained on Boxed Water culture & product knowledge.
Developed a training curriculum & demo program where Event & Demo Specialists encouraged passers by into a discussion about the sustainability of the product, and how their purchase can make a substantial difference.
Engage customer conversion through conversations about how simple choices can help reduce customers’ carbon footprint, as well as reminding them of Boxed's pledge to protect the environment.