National In-Store Retail Demo Partner
500
24
12,000
+Sales
Events
Held
Boxed Water's provided direct to consumers
Incentive program boosted sales across the board
Attack! Boxed Water
THE CHALLENGE
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Provide national in-store & event sampling for the brand as it rapidly expanded across the country.
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Work with sales so they had a one-stop shop for making field marketing requests, both for field marketing events as well as retail sampling.
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Highlight why Boxed Water is Better (sustainability).
SOLUTIONS & HIGHLIGHTS
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Created a single-entry event & demo request system for Boxed Water sales & marketing team members to request event/demo support nationally.
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Created a national infrastructure of Field Market Managers, Event & Demo Specialists highly trained on Boxed Water culture & product knowledge.
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Developed a training curriculum & demo program where Event & Demo Specialists encouraged passers by into a discussion about the sustainability of the product, and how their purchase can make a substantial difference.
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Engage customer conversion through conversations about how simple choices can help reduce customers’ carbon footprint, as well as reminding them of Boxed's pledge to protect the environment.
