
7700
128,000
99%
6300
Interactions
Staff
Show Rate
Rider Education Momanets
In Person
App Downloads

Respect The Ride
CHALLENGE
-
As part of a national safety initiative, the 'Respect the Ride' campaign, Attack was tasked with deploying on-the-ground safety ambassadors to educate local communities about rider safety
-
Quickly and effectively scale across 28 markets in a short time
-
Ensure collaboration and management of a locally-nuanced activation of a national campaign
-
Need for superior reporting capabilities in order to gain data quickly for continual optimization

HIGHLIGHTS
-
Efficiently recruit, train, and schedule Field Market Managers and Brand Ambassadors across 28 markets
-
Collaborated with Lime HQ and Local Lime Ops teams on scheduling, event, and location preferences
-
Create customized local schedules for each market to activate 4-5 days a week for 4 weeks
-
Developed management processes/procedures, which lead to a nearly perfect staff show rate of 99%
-
Designed & developed a custom reporting tool to monitor results at a national, local, and daily level
