7700

128,000

99%

6300

Customer

Interactions

Staff

Show Rate

Rider Education Momanets

In Person

App Downloads

Respect The Ride

             CHALLENGE

  • As part of a national safety initiative, the 'Respect the Ride' campaign, Attack was tasked with deploying on-the-ground safety ambassadors to educate local communities about rider safety

  • Quickly and effectively scale across 28 markets in a short time

  • Ensure collaboration and management of a locally-nuanced activation of a national campaign

  • Need for superior reporting capabilities in order to gain data quickly for continual optimization

 

              HIGHLIGHTS

 
  • Efficiently recruit, train, and schedule Field Market Managers and Brand Ambassadors across 28 markets

  • Collaborated with Lime HQ and Local Lime Ops teams on scheduling, event, and location preferences

  • Create customized local schedules for each market to activate 4-5 days a week for 4 weeks

  • Developed management processes/procedures, which lead to a nearly perfect staff show rate of 99%

  • Designed & developed a custom reporting tool to monitor results at a national, local, and daily level

 

The Success

Just Keeps Going