7700

128,000

99%

6300

Customer

Interactions

Staff

Show Rate

Rider Education Momanets

In Person

App Downloads

business promotion, ambassador company, marketing events, event staffing, event marketing, ambassador staffing, event marketing, mobile marketing tours, event marketing agency, lime, Experiential Engagement, Consumer Education, Lifestyle Brand

Respect The Ride

             CHALLENGE

  • As part of a national safety initiative, the 'Respect the Ride' campaign, Attack was tasked with deploying on-the-ground safety ambassadors to educate local communities about rider safety

  • Quickly and effectively scale across 28 markets in a short time

  • Ensure collaboration and management of a locally-nuanced activation of a national campaign

  • Need for superior reporting capabilities in order to gain data quickly for continual optimization

 

              HIGHLIGHTS

 
  • Efficiently recruit, train, and schedule Field Market Managers and Brand Ambassadors across 28 markets

  • Collaborated with Lime HQ and Local Lime Ops teams on scheduling, event, and location preferences

  • Create customized local schedules for each market to activate 4-5 days a week for 4 weeks

  • Developed management processes/procedures, which lead to a nearly perfect staff show rate of 99%

  • Designed & developed a custom reporting tool to monitor results at a national, local, and daily level

 

The Success

Just Keeps Going