Experiential Engagement, Consumer
Education, Lifestyle Brand

Interactions

Staff

Show Rate

Rider Education Momanets

In Person

App Downloads

Respect The Ride

As part of a national safety initiative, the 'Respect the Ride' campaign, Attack was tasked with deploying on-the-ground safety ambassadors to educate local communities about rider safety
Quickly and effectively scale across 28 markets in a short time
Ensure collaboration and management of a locally-nuanced activation of a national campaign
Need for superior reporting capabilities in order to gain data quickly for continual optimization

Efficiently recruit, train, and schedule Field Market Managers and Brand Ambassadors across 28 markets
Collaborated with Lime HQ and Local Lime Ops teams on scheduling, event, and location preferences
Create customized local schedules for each market to activate 4-5 days a week for 4 weeks
Developed management processes/procedures, which lead to a nearly perfect staff show rate of 99%
Designed & developed a custom reporting tool to monitor results at a national, local, and daily level