Added Los Angeles, Miami, New York & more
Entire team was bought out and brought internally within Nestle organization
Reintroduced the Nesquik brand and its milk products to adult consumers in SF Bay Area.
Helped the brand develop a
viral presence by using brand awareness techniques.
SOLUTIONS & HIGHLIGHTS
Yearlong campaign with hundreds of Nesquik sampling events executing simultaneously across SF Bay Area.
Utilized the Nesquik bunny, and a branded vehicle, in conjunction with a 6-day/wk city team for a 1-year long ‘test’.
Interactive games, competitions, sweepstakes events to drive social shares and consumer engagement.
Strategic large-scale guerrilla PR stunts including a paparazzi flash mob during Oscar season.