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business promotion, ambassador company, marketing events, event staffing, event marketing, ambassador staffing, event marketing, mobile marketing tours, event marketing agency, nesquik, Product Sampling, Event Activation, Retail Packaged Goods, Consumer Packaged Goods

Product Sampling, Event Activation, Retail
& Consumer Packaged Goods

+20%

Added

Team

Added Los Angeles, Miami, New York & more

Entire team was bought out and brought internally within Nestle organization

Resulted in 20% increase in Marketshare. Expanded to 10 additional markets over 5 years

Attack! Nesquik

Product Sampling

THE CHALLENGE

Reintroduced the Nesquik brand and its milk products to adult consumers in SF Bay Area.
Showed the impact of experiential marketing against all other marketing/media options by using ideas like street teams and offering event staffing jobs.
Helped the brand develop a
viral presence by using brand awareness techniques.

SOLUTIONS & HIGHLIGHTS

Yearlong campaign with hundreds of Nesquik sampling events executing simultaneously across SF Bay Area.
Utilized the Nesquik bunny, and a branded vehicle, in conjunction with a 6-day/wk city team for a 1-year long ‘test’.
Interactive games, competitions, sweepstakes events to drive social shares and consumer engagement.
Strategic large-scale guerrilla PR stunts including a paparazzi flash mob during Oscar season.

The Success

Just Keeps Going

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