+2000
+1000
+5000
+500
Faces were painted at
the events
Rally rags were distributed
Fan photos were shared to social media
Attack! Nike
Unleashed Speed
THE CHALLENGE
-
Create an unforgettable experience for U of O fans that highlighted Nike's love of the school and the unique bond between the brand and the University's fans.
-
Create an interactive event marketing experience for University of Oregon football fans.
-
Promote Nike’s link to the University of Oregon.
SOLUTIONS & HIGHLIGHTS
-
Attack! created an Oregon-branded football obstacle course (tunnel, football toss, hurdles, etc.) that attendees experienced wearing the new Nike Trainer shoes.
-
Branded premium items such as rally towels and t-shirts were distributed to participants to celebrate the event.
-
Professional photos were captured at
the end of the course available to be
shared on social networks. -
A live DJ and the Oregon Duck mascot and cheerleaders drove engagement
and supported fans.
