Experiential, Product Engagement,
For Sports & Entertainment

Faces were painted at
the events

Rally rags were distributed

Fan photos were shared to social media

Attack! Nike

Create an unforgettable experience for U of O fans that highlighted Nike's love of the school and the unique bond between the brand and the University's fans.
Create an interactive event marketing experience for University of Oregon football fans.
Promote Nike’s link to the University of Oregon.

Attack! created an Oregon-branded football obstacle course (tunnel, football toss, hurdles, etc.) that attendees experienced wearing the new Nike Trainer shoes.
Branded premium items such as rally towels and t-shirts were distributed to participants to celebrate the event.
Professional photos were captured at
the end of the course available to be
shared on social networks.
A live DJ and the Oregon Duck mascot and cheerleaders drove engagement
and supported fans.