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What Happens When The Essence Of A Brand Dissolves

Updated: Sep 24, 2018

There are numerous brands that undergo sudden and rapid growth at the hands of a strong and innovative leader. Many of the world’s most recognized brands still carry the name of their founders or leaders, who raised their company up and out of obscurity. However, companies that have had the benefit of finding such a capable leader always face an obstacle that can single-handily undo all of their hard work. This obstacle is the moment when a leader leaves.


Christian Jurinka, Co-Founder and Chief Engagement Officer of Attack! Marketing, takes a brief look at this moment and breaks down what happens to a company that is unable to recover and loses the essence of its brand.


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