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Understanding the Role of Marketing

Your future ambitions may take you far beyond a marketing department, leading you to believe that it’s unnecessary to learn about marketing. But that’s not necessarily true. If you don’t have a background or training in marketing, you’ll have a hard time understanding the concepts that your colleagues in marketing talk about during meetings and reviews.


Digital marketing methods grow more complex each year. Consumers are spending a more substantial portion of their budgets online, and businesses are capitalizing on this spending.


If you work in a niche industry or want to target a particular customer, the tactics your marketing team uses might seem foreign to you. However, it’s well worth your time to gain a basic understanding of how online marketing works and how you can use it to your advantage. Even if you don’t plan to work in marketing, understanding the role that marketing plays in the more extensive workings of any enterprise is vital.


Some of the top reasons why you should try to understand what marketing does and how it works within the broader context of business operations include:



Relating to Your Potential Customers


Just as sales and fulfillment can make or break a customer’s impression of a company, the right marketing can be the lifeblood of a business. Marketing efforts can help small businesses succeed and large enterprises grow by bringing in new prospective clients, media attention, and a greater sense of belonging in the community.


Marketing is a key component of any business. Many consumers will get their first impression of your company through your marketing team’s efforts. So it’s important to align your marketing message with the image you want the company to present.


Your marketing department and customers will continue to interact long after they first come on board through social media posts, online reviews, and email marketing. The right approach can turn your customers into passionate ambassadors who help bring in new customers through positive word of mouth. These consumers also help you create a good reputation online, which will help attract new leads who are drawn in by your positive reviews and happy customers.


Deciphering the Amount Spent on Marketing


No set rule dictates how much you should spend on marketing. Depending on the industry, business type, and the approach taken to marketing, the recommended spend can vary.


To evaluate whether you’re spending the right amount on marketing, you’ll need to understand the basics. Even if you decide to outsource your marketing, you’ll need to know what you are paying for, your return on investment, and which budgets to trim or expand to ensure continued success.



Managing the Marketing Department


You don’t have to be a marketing expert to manage a marketing team, but some knowledge will help make the job easier. If marketing falls under your jurisdiction, your employees may turn to you to make a final decision or offer an educated opinion when they’re in disagreement.


It might become necessary to evaluate the effectiveness of your team members. Understanding what each person does and how that contributes to the broader success of the team allows you to assess each team member accurately and fairly.


Moving into The Future


As marketing moves away from traditional advertising and towards digital methods, understanding new marketing methods will help you stay current with technology and remain competitive. Updated knowledge can put you ahead of other businesses in your industry that may not be capitalizing on the amazing reach digital marketing provides.


Understanding new tactics and putting them to use for you can lead to gaining new markets and bringing in leads from diverse sources.


Some of the latest methods for targeting potential customers for your business might include:


• Creating an app for loyal customers and using it to offer mobile discounts or location-based notifications.


• Offering discounts to social media subscribers or driving fans to your profile to get more followers or better online reviews


• Sending special offers to members of your list via email or text message


Learning about marketing helps diversify your skillset and will help you manage every part of your enterprise wisely. It may not be necessary to understand every marketing tactic your team employs, but the broad strokes of how your customers are coming in will be exceedingly useful—and easy to comprehend with a little effort and research.