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Staffing Your Fall Experiential Marketing Events

Updated: Aug 29, 2019

If you’ve decided to switch from a regular tradeshow booth to an experiential marketing experience, you’ve probably been busy thinking about the logistics of putting the booth together. At some point, you’ll have to give some thought to how you’ll staff the booth.

With fall tradeshows approaching, it’s time to start considering who will represent your brand at these events. If you have your tradeshow booth finalized, but need the right staff, here are a few things to keep in mind as you start searching for event staff:

Finding Staff in Varied Locations

If you plan on setting up booths at tradeshows in various locations, you’ll need staff at each event to keep the experience running. While it can be challenging to find new people in each area, you’re likely to find that costs are more manageable this way. You can have some of your experienced employees travel to the marketing events for a few days to support your outsourced staff.

Choosing Knowledgeable Brand Ambassadors

The people working in your booth are more than employees. They will be the first point of contact for potential customers who want to know more about your product or service. It’s important to find people who are outgoing and personable, but who can also learn enough about your brand to educate your customers adequately.

Working with Tight Timeframes

Event-based marketing can require a quick turnaround for staff, which makes it challenging to find the right people when you need them. Understaffing your booth can result in prospects leaving unsatisfied if they weren’t able to get their questions answered. It’s vital to be sure you have enough brand ambassadors on hand for larger tradeshows where there are thousands of attendees.

If you’re looking to partner with an industry expert to staff your experiential marketing events, contact Attack Marketing today. We can help with all your tradeshow event staffing needs across the country.



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