A WEB VIDEO IS WORTH MORE THAN A THOUSAND LIKES!
AdWeek released the Watch Awards showcases the best web videos that exemplify creative execution , originality and overall excellence. Often times web content is measured numerically by views, likes, shares, etc – however these award winners are honored by their ingenuity to bring stories to life on the desktop/mobile screen. Entries are split into three buckets: Production, Programming and Talent.
Below are some of our favorites from this year’s winners. The full list of winners can be viewed HERE.
The Game Before The Game
Web Video promoting Beats By Dre
Winner for Best Cinematography and Best Editing
Agency: R/GA, NEW YORK Production Company: Sword Fight Editing Company: Rock Paper Scissors Sound Design Company: Inner Circle Sound Visual Effects Company: Brewster Parsons
The Collective Project: Robert Downey Jr. Delivers a Real Bionic Arm
Web Video put out by Microsoft
Winner for Best Live Video Production
Agency: POSSIBLE, Seattle Editing Company: KVL Editorial, Seattle Visual Effects Company: Lightpress, Seattle
Web Video promoting Electronic Art’s NFL Madden video game
Winner for Best Video Targeting Millennials
Agency: HEAT, San Francisco Production Company: Hungry Man, Los Angeles Editing Company: Arcade, Los Angeles Music Company: Beacon Street Studios, Los Angeles
Call of Duty: Discover Your Power
Web Video promoting Activision’s Call of Duty: Advanced Warfare
Winner for Best Visual/Special Effects
Agency: 72andSunny, Playa Vista Production Company: Pony Show Entertainment, Los Angeles Editing Company: Rock Paper Scissors, Santa Monica Sound Design Company: The Formosa Group, West Hollywood Recording Studio: Lime Studios, Santa Monica Design Company: Legacy Effects, San Fernando Visual Effects Company: MPC, Vancouver