Modern consumers are increasingly savvy, often skeptical of traditional marketing. To engage them, brands must adopt fresh strategies that resonate. Experiential marketing, focusing on immersive experiences, is emerging as a powerful approach to attract and excite event attendees.
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Today’s consumer is constantly evolving, growing more knowledgeable (and wary) of the marketing tactics used to reach them. As a result, many of the marketing ploys that once worked no longer resonate with customers. To reach new prospects, brands must be willing to try new approaches that excite potential customers. Experiential marketing, or experience marketing, is poised to be the next big trend in marketing to event attendees.
Experiential marketing is a new approach for reaching potential customers while cutting through the noise and distractions that are bound to exist at an event. If your business hasn’t tried this approach yet, working with an experiential marketing agency is a great way to make sure the campaign is successful.
A successful experiential marketing experience should center around a fun, attention-grabbing experience that engages participants for a few minutes, allowing you to grab their attention. Some of the best experiences for this kind of event might include:
• A photo or GIF Booth where participants get to take a picture in front of a cool background and email it to themselves. This gives your company or marketing agency an opportunity to capture their contact information.
• A social media mosaic, where each participant prints and sticks a sticker that contributes to a larger image formed on a wall. Once completed, the image can be an excellent backdrop for selfies and group photos.
• A social café, where guests who tweet about your brand or use your hashtag can win exclusive prizes when they visit your booth.
Devising a marketing promotion campaign that works for your brand can be challenging, especially if you want to include an experiential marketing component. If you need the help of an experiential marketing agency, contact Attack Marketing today.
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Lorene brings 15+ years of experience in project management, client relations, & accounting. As Director of Operations at Attack!, she oversees all of our team members & accounts & has a special knack for making the complex simple for our clients. She’s a passionate SF Giants fan, live music lover, & dedicated animal activist.
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