The industry is looking toward the importance of Presence Marketing, not as a trend or a newly discovered concept, but as an awakening of their brand. Being in front of your target consumer and interacting with all of their senses closes the conversion gap quicker. It does so by taking all of those one-dimensional touch points that tv, social, print and sound have so conveniently provided them with over the past several months and grants them exclusive access to participate, interact and think for themselves.
A Presence-Minded Approach to Marketing
Updated: Sep 24, 2018