Social Media Impressions
Generate awareness around the launch of the Pulse and Echo smartpens from Livescribe.
Educate consumers on how to use the product and drive in-store purchases.
SOLUTIONS & HIGHLIGHTS
Organized live-demonstrations of the product at electronic retail locations, consumer technology trade-shows, and college campuses nationwide.
Coordinated demonstrations with a
social media component to increase
awareness and reach.
Distributed coupons to drive consumer engagement and in-store purchases.