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29,000
26,000
18,000
Social Media Impressions
In-Store
Demos
Coupons
Distributed
Attack! Livescribe
Subtitle Here
THE CHALLENGE
-
Generate awareness around the launch of the Pulse and Echo smartpens from Livescribe.
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Educate consumers on how to use the product and drive in-store purchases.
SOLUTIONS & HIGHLIGHTS
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Organized live-demonstrations of the product at electronic retail locations, consumer technology trade-shows, and college campuses nationwide.
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Coordinated demonstrations with a
social media component to increase
awareness and reach. -
Distributed coupons to drive consumer engagement and in-store purchases.
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