29,000

26,000

18,000

Social Media Impressions

In-Store

Demos

Coupons

Distributed

Attack! Livescribe

Subtitle Here

THE CHALLENGE

  • Generate awareness around the launch of the Pulse and Echo smartpens from Livescribe.

  • Educate consumers on how to use the product and drive in-store purchases.

 

SOLUTIONS & HIGHLIGHTS

 
  • Organized live-demonstrations of the product at electronic retail locations, consumer technology trade-shows, and college campuses nationwide.

  • Coordinated demonstrations with a
    social media component to increase
    awareness and reach.

  • Distributed coupons to drive consumer engagement and in-store purchases.

 

The Success

Just Keeps Going