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Attack! LandShark

THE CHALLENGE

  • Generate Brand awareness around Landshark’s American Lager

SOLUTIONS & HIGHLIGHTS

 
  • Executed a 27 week activation.

  • Targeted popular hotels & casino pools.

  • Acquired partnerships with appropriate hotels & casinos in the Las Vegas area.

  • Staffed every poolside with 5 emcees & promotional models to distribute and field any questions about the product.

The Success

Just Keeps Going

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