FIELD MARKETING BULLSEYE
1. Retail/retailer is the middle of the bullseye - All field marketing is designed to drive an existing or newly converted consumer to become a customer. Therefore, through physical activations (the lower half of he target), or through digital activations (upper half), the consumer is introduced, and then driven toward purchases.
2. Vicinity/Friction - All consumer & customer interactions are design to move the consumer through the sales & decision-making funnel. Field marketing done not within vicinity of participating retailers creates unnecessary friction which can impact the overall performance/ROI of that program. eCom, and QR Code adoption has lessened friction, thereby decreasing the need to be within vicinity of retail.
Retail Demo & Venue-Based Sampling Programs
Driving trial @ retail shows retailers you are committed to your product's success. 74% of consumers say they are more likely to buy a product having sampled it.
ATTACK PROVIDES
+ National Network of Natural Products, CPG & Spirits Reps
+ Conventional, Natural & Independent Retailers
Target consumers through strategic networks
+ Sampling programs @ Restaurants/Food Trucks, Movie Theaters, Doctors Offices, Early Education, SPAs, College Campuses, Barber Shops
+ Product samples, coupons & Marketing Material included
+ Provides incredible reach at prices as low at $0.50/sample
Let your brand speak for itself!
EVENTS
Go where your consumer is, engage with them in a fun and memorable way and they will tell others about the experience, and become a loyal customer!
Events offer that unique moment when consumers are away from work and other commitments and WANT TO EXPERIENCE something new!
Regardless of the product, we can plan, build, staff & manage your event marketing needs, throughout the US, year round.
ATTACK PROVIDES
+ Development of annual field marketing plans
+ Calendaring & Planning
+ Refining the consumer experience
+ Event-types, sponsorships & negotiations
+ Promotional product design
+ Warehousing, ordering and fulfillment
+ Promotional Vehicle Procurement & Management
Annual Planning Experts
Over 20 years of Experience
Geo & Affinity-based Targeting
Marketing a new product successfully means understanding where true demand generation lies. We develop concepts and programs grounded in insight – all crafted to achieve the specific product launch goals of our clients.
MOBILE
TOURS
Mobile Tours are incredibly effective in introducing a brand to a new consumer, and even increasing brand loyalty with an existing user.
+ 65% of brands say that their event and experiential programs
are directly related to sales.
+ 70% of users become regular customers after an experiential
marketing event.
Attack! works with clients to define goals and KPIs for the tour. Targeting focuses on key retailers and key consumer segments. Then a vehicle is selected to create the right consumer experience. Design to Build to Routing to Staffing & Measurement - Attack! handles it all.
ATTACK PROVIDES
+ Promotional Vehicle Procurement & Management
+ Tour Routing
+ CDL Driver & local event staffing & management
+ Calendaring & Planning
+ Event-types, sponsorships & negotiations
+ Promotional product design
+ Travel planning
Innovative Sampling
Geo-targeted
100% Managed Experiences
LET'S MEET!
EVENT STAFFING
Regardless of the event, be it a tradeshow, a company event, a mobile tour – all of these require experienced management & staff at their center. The importance of flawless execution and support at their core. Pulling of a single or multi-day event requiring tens or hundreds of support people, moving parts and itineraries is a colossal effort. Our experience makes the job easier!
Specialized Brand Staff
Experiential Event Activation
Contingent Workforce
Trade Shows & Corporate Events
PRODUCT SAMPLING
Effective product sampling programs increase trial and speed up the sales cycle between a brand and consumer. 74% of consumers that engage with a product in a live setting say they are more likely to buy the products being promoted.
We’re built from the ground up to produce return for our clients and have the powerful technology that allows us to track it in real time.
Product Engagement
Product Sampling
Reporting & Analysis
Don't take
our word for it
