Cotton – Fabric of Our Lives Mall Tour

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Brand Awareness Pop Up Installations

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Challenge

  • Increase brand awareness around the diversity of cotton.
  • Promote the Fabric of Our Lives® National Mall Campaign.

Solution

  • Managed Cotton-branded pods while interacting with shoppers nationwide for the 11 week promotion.
  • Brand Ambassadors invited consumers to browse the cotton-stocked closet and record their own “The Fabric of Our Lives” jingle within the pod’s recording studio, encouraging guests to enter their best recording into a competition for a five day trip to NYC.
  • The promotional teams answered questions, shared brand information, and ensured all pod guests left with an expanded knowledge of Cotton Incorporated.