Beefeater Gin – Signature Gin & Tonic Tastings

Nationwide Off Premise Sampling

Beefeater tasting photo1 beefeater2 beefeater-consumer

Challenge

Re-introduce consumers to Beefeater Gin and the perfect Gin & Tonic
Drive trial and sales for Beefeater Gin and Beefeater 24

Solution

Developed account list for Pernod Ricard Field Team through our account optimization strategy
Sweepstakes for a tour of London for an authentic Gin and Tonic experience
Measured up to 30% more depletions in accounts recommended through strategy
Launched and Executed 650 tastings across 10 markets
Partnered with premium mixer Fever-Tree tonic and coordinated distribution in support of account execution
Measured program in real time through dashboard reporting technology