We Are Your Alcohol and Beverage Marketing Partner

Attack! alcohol and beverage marketing programs combine our on and off premise industry expertise with in-house marketing research, distributor data analysis, and business intelligence tools to measure and improve your campaigns. We’re laser focused on creating customized, effective, and memorable experiential signature events; managed bar nights; and retail sampling with your goals in mind. Additionally, our passion for ongoing program measurement and optimization through dashboard analysis and data integration drives your brand growth and maximizes marketing spends.

  • Experiential Concepts – innovative liquid to lips consumer experiences in all trade channels
  • On-Premise Activations – staff education, bartender loyalty, and consumer engagements
  • Off-Premise Sampling – targeted tastings that drive conversions and velocity
  • New Market Entry – product launch marketing developed in collaboration with our clients
  • Specialty Staffing – identifying staff criteria to create the ideal brand ambassador

We Provide:

  • Alcohol Tastings
  • Product Launch
  • Managed Bar Nights
  • Signature Events
  • Retail Sampling
  • National Tasting Tours
  • Millennial Driven Experiences
  • Data Analysis
  • Non-Premise Events
  • Premium Production & Fulfillment

Why Attack?

  • Experience Counts

    • 15 years of growth and client success
    • 100,000+ Events executed to-date
    • 85,000+ Active field reps and partners across the US & Canada
  • We’re recognized

    • Inc 5000 Fastest Growing Companies
    • Chief Marketer’s Promo Top Shops
    • Stevie Award’s Marketing Department of The Year
  • We think differently

    • Industry’s best customer service.  24/7 Customer Service
    • Custom match account teams/partners/field staff to brand on every program
    • Results-driven and relationship-oriented every step of the way
  • We’re Better

    • Custom PaaS program dashboards track real time performance metrics
    • Live geo-targetted data feed for staff check-in, check-out
    • Interactive, online training portals with videos, conferencing and quiz-based certification

How We Use Tech In Events

Activation Summary

A lot can happen during a single activation. We break through the data clutter to give you a clean aggregate view of only what’s important to you.

Conversions & KPIs

We take what matters most to you and enhance your data with a visual landing page that showcases only the most important metrics. Customize-able to measuring conversion on self-reported sales or linking directly to redemptions and downloads, we give you a visual on how we’re working towards your program goals.

Consumer Insights

The consumer narrative oftentimes gives us insight into what field data cannot. Attack! represents the voice of the consumer through feedback, recommendations and comment tables on your reporting site.

Field Activation Optimization

Attack! takes the guess work out of scheduling your activations. High traffic doesn’t always yield high trial. By monitoring activation days of the week and times, we optimize impressions, interactions, trials, and conversions. Field Activation Optimization = Continual Improvement!

Inventory Control & Merchandising

Recaps capture inventory pre and post activation and alert your team when inventory is low. Successful merchandising programs are driven by recaps that display real time info through charts and graphs on store visits, fulfillment, and identify bottlenecks that help us adapt quickly

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