T-Mobile – Find The Elf Tour

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Nationwide Social Media Scavenger Hunt

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Challenge

  • Use Social Media to drive consumers to T-Mobile retail locations during the holiday season.
  • Educate consumers on featured phone offering
  • Build awareness around holiday promotions

Solution

  • Create a national social media scavenger hunt sweepstakes with multiple prizes.
  • Use multiple social media platforms to extend conversations
  • On-site photo capture in real time
  • Location Scouting & Scheduling.
  • Distribution of branded premiums to participants and store shoppers in a guerrilla fashion.