POP Water – Water went POP

Consumer Packaged Goods

Guerrilla Pool Parties

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Challenge

  • Drive awareness around POPwater
  • Communicate POPwater as a healthy alternative while maintaining a youthful, music-focused personality

Solution

  • Coordinated a 6 month long sampling activation in the Los Angeles and Las Vegas markets
  • Partnered with retail locations and organized sampling events in-store
  • Scouted high traffic areas to host “POPup Pool Party” guerrilla events with props, music, and models to communicate the brand’s image
  • Drove engagement by encouraging samplers to share their POPwater experience via #WATERWENTPOP
  • Amplified social media awareness through video capture of the POPwater experience