IKEA – Miami Store Openings

Ikea CocoWalk Miami

Branded Art Installations and Mobile Lounge

Ikea CocoWalk Miami Ikea CocoWalk Miami Ikea CocoWalk Miami

Challenge

  • Generate awareness around the grand opening of new IKEA stores in Miami area
  • Drive on-site IKEA FAMILY membership sign-ups

Solution

  • Organized a special give-away event in a high traffic area in Miami
  • Designed and developed life-sized sand sculptures of IKEA furnishings
  • Distributed special gifts with branded premiums (volleyballs, shirts, etc.) to IKEA FAMILY members
  • Offered easy on-site sign-ups for IKEA FAMILY
  • Organized $500 gift card sweepstakes for event participants
  • Hosted a gallery/lounge of furnished rooms from the IKEA catalog