Brand Awareness Pop Up Installations
- Increase brand awareness around the diversity of cotton.
- Promote the Fabric of Our Lives® National Mall Campaign.
- Managed Cotton-branded pods while interacting with shoppers nationwide for the 11 week promotion.
- Brand Ambassadors invited consumers to browse the cotton-stocked closet and record their own “The Fabric of Our Lives” jingle within the pod’s recording studio, encouraging guests to enter their best recording into a competition for a five day trip to NYC.
- The promotional teams answered questions, shared brand information, and ensured all pod guests left with an expanded knowledge of Cotton Incorporated.