Beefeater Gin – Signature Gin & Tonic Tastings

beefeater-consumer

Nationwide Off Premise Sampling

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Challenge

  • Re-introduce consumers to Beefeater Gin and the perfect Gin & Tonic
  • Drive trial and sales for Beefeater Gin and Beefeater 24

Solution

  • Developed account list for Pernod Ricard Field Team through our account optimization strategy
  • Sweepstakes for a tour of London for an authentic Gin and Tonic experience
  • Measured up to 30% more depletions in accounts recommended through strategy
  • Launched and Executed 650 tastings across 10 markets
  • Partnered with premium mixer Fever-Tree tonic and coordinated distribution in support of account execution
  • Measured program in real time through dashboard reporting technology